Pdf value added services and adoption of mobile payments. Walmart, for example, introduced mobile payments into its mobile app in 2015. Oversight issues in mobile payments prepared by tanai khiaonarong1 authorized for distribution by ghiath shabsigh july 2014 abstract this paper examines oversight issues that underlie the potential growth and risks in mobile payments. Connect with us euromonitor international 2014 leveraging consumer loyalty to drive mobile payments adoption how a reimagined shopping experience enhances customer.
Mobile payment is receiving growing attention globally, from consumers to merchants, as an alternative to using cash, check, or credit cards. Chinasaging population reached 230 million by the end of 2016. Our survey found that seven of every ten consumers believe strongly that mobile payments at the point of sale pos will be widely available in three to five years. May 07, 2019 chinas mobile payment adoption beats all others by katharina buchholz, may 7, 2019 mobile payments worldwide more than half a billion people in china will be paying with their phones. Chinas mobile payment adoption beats all others by katharina buchholz, may 7, 2019 mobile payments worldwide more than half a billion people in china will be paying with their phones. Review of customer adoption on mobile payment journal of. Nfc mobile payments are being deployed by many hardware vendors, technology companies and financial institutions. A mobile wallet is an app that stores your debit and credit card details so that you can pay for things digitally using a mobile device. Mobile payment mpayment entails making payments using mobile devices including wireless handsets, personal digital assistants, and other radio frequency rf and near field communication nfc based devices. The widespread adoption of mobile payments raises critical issues, including the extent to which financial institutions may lose paymentssystem. Why mobile payments have barely caught on in the u. Aug 29, 2019 in china, for example, more than 80% of consumers used mobile payments last year, according to management consultancy bain. Indian consumers have shown tremendous affinity to digital technologies, with growth rates for mobile phones and ecommerce adoption far outstripping rates in developed economies. This paper presents a qualitative study on consumer adoption of mobile payments.
Our results demonstrate that mobile payment acts as a substitute to the physicalcard payment, and as a complement to the pc based payment. Mobile payments, in the long run, can only be as secure if there is a strong authentication mechanism in place. The research on mobile payments and mobile wallets have benefited. We must be able to bind the identity of the user to the authorization of the. Pdf adoption of mobile payment systems in ghana ebenezer. Oct 03, 2019 mobile payments rely on traditional financial infrastructure for transaction processing and consumer protection. Evaluating the role of trust in consumer adoption of mobile.
Compared to other modes of payments, mobile payment with 14. Why are consumers still reluctant to adopt mobile payments. Currently many studies and research works in this areas focus on e payments rather than mobile payments. The purpose of this paper is to incorporate mobile payment mp selfefficacy, new technology anxiety, and mp privacy concerns into the basic tam to explore mp adoption, particularly tapandgo payment, among us consumers. The intention is to synthesize the early information from the market to help mobile and digital wallet ecosystem participants make appropriate strategic choices and to drive adoption of new payment technologies that ultimately improve customer experience. Mobile payments are also in a stage where failures have a strong connection with reaching a critical mass of users as. International experience suggests that financial authorities can develop. Area that represents mobile payments is information systems. The ongoing litany of highprofile retailers whose customer data has been stolen strikes.
May 20, 2019 in europe, the british are leading adoption of mobile payment, with 74% of that population using a mobile device to make payments and manage their finances. This study examined the use of mobile payments by american consumers. Value added services and adoption of mobile payments. While growth rates in mature markets are stabilizing, the higher adoption of digital initiatives in developing countries is resulting in higher volume growth. The growth of the payments component also points to the imperative for financial institutions to develop and continually refresh sound payments strategies in order to remain competitive a market being reshaped by technology, new competition, and. Our model can be of practical value in deciding where to invest resources in the marketing and deployment of such technologies. Their aim is to facilitate the use of mobile phones as a contactless payment device. The adoption rate of appbased mobile payment services adoption in fact overtook that of the traditional mobile payment services in recent year. May only be used on and nfc enabled android devices. It offers new opportunities for banks to provide added convenience to their existing customers in developed countries, and reach a large population of unbanked customers in emerging markets. Mobile payments lower financial costs and narrow the gap between urban and rural areas.
In china, for example, more than 80% of consumers used mobile payments last year, according to management consultancy bain. Pdf an empirical study on customer adoption of mobile. Gojeks gopay, for instance, only launched in 2016, but now leads in terms of gross transaction volume gtv when compared to the older services such as telkomsel t cash and mandiri ecash. On the whole, mobile payment use across europe significantly increased last year, jumping 200% from 2015 18% to 2016 54%. Our findings support previous studies in the mobile payments domain. The mobile banking and payment revolution by sunil gupta mobile technology is revolutionizing the global banking and payment industry. Mobile payments become a familiar tool in internet banking that the transaction are made by online banking through virtual transaction. Leading the cashless charge evolution of the digital wallet.
Mobile payments are regulated transactions that take place digitally through your mobile device. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Jun 12, 2017 the purpose of this paper is to incorporate mobile payment mp selfefficacy, new technology anxiety, and mp privacy concerns into the basic tam to explore mp adoption, particularly tapandgo payment, among us consumers. A total of 254 participants provided 240 useable responses. Noncash transactions in europe increased at healthy rate of 7. By fumiko hayashi m obile paymentsthose initiated on a mobile device such as a cell phone or tablet computerhave received a significant. The usage of wallet adoption is measured as a percentage of total smartphone users so we can account for the wallets that can or can not be used on a particular device. Mobile enabled persontoperson payments, or mobile money transfer services mmt, are experiencing rapid adoption in many markets, in response to steady growth in remittances, the worldwide ubiquity of cell phones, and the need for an electronic p2p payment alternative to paperbased mechanisms like cash and checks. In a given month, most americans use a range of traditional methods to make payments. Increasing adoption of mobile devices and e commerce led to the emergence of mcommerce. May only be used on apple devices excluding the iphone 5 and earlier. Using a sample of 15,060 respondents from all 50 states and the district of columbia, a profile of mobile payment users was developed.
While mpayment is still in its infancy, its acceptance is expected to increase exponentially in the coming years. Keywords mobile payments, nfc, consumer adoption, south africa, and structural equation modeling. The low adoption in the senior demographic towards mobile payments is rooted in their own longseated spending habits and perceptions on consumption. A problem is the uncertainty around consumer adoption of this emerging technology. We then evaluate the postadoption effects, and observe a 2. The findings suggest that the relative advantage of mobile payments is different from that specified in adoption theories and include independence of time and place, availability, possibilities for remote payments, and queue avoidance. A number of online merchants have also been providing incentives to consumers for using mobile wallets as their payment mode. The model, grounded in literature on technology adoption and trust, not only theorizes the. Our results unveil that both internal factors such as higher transaction demand and external factors such as local penetration are associated with mobile payment adoption.
Introduction mobile payments have been suggested as a solution to facilitate micro payments in electronic and mobile commerce, and to provide an alternative for the diminishing use of cash at pos begonha et al. Increasing adoption of mobile devices and ecommerce led to. Reports are that the payment app has been very successful in improving the. May 26, 2016 getting a smartphone is the most common catalyst cited for adoption of mobile payments technology, and millennials and gen xers are far more likely than those from older generations to own smartphones. The current usage levels for various types of mobile payments, ranging from digital app purchases to money transfers, provide a solid foundation for growth. The keys to driving broad consumer adoption of digital. Mobile payment systems, mobile payment adoption, mobile commerce 1.
Motivated by this fact, we propose and test a trusttheoretic model for consumer adoption of m payment systems. Mobile payments have failed to become ubiquitous for a number of reasons, including consumer security and privacy concerns, as well as a lack of the necessary infrastructure to execute the payment. Mobile payments are defined as the use of a mobile device to conduct a payment transaction in which money or funds are transferred from a payer to a receiver via an intermediary, or directly without an intermediary. Digital paymentsanalysing the cyber landscape kpmg. Consumer adoption of mobile payment mpayment solutions is low compared to the acceptance of traditional forms of payments. This study aims to identify the main determinants of mobile. In accordingly with current technological advancements, mobile payments are very popular and became the pattern for customers to pay in online ways.
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